Sunday Red Golf Shoes
Sunday Red Golf Shoes – The appearance of Tiger Woods in anything other than his traditional Sunday red Nike outfit was once unimaginable. In 2024, that changed with the launch of Sun Day Red, a new premium brand born from Woods’ legendary partnership with TaylorMade. This guide provides a comprehensive look at the cornerstone of this new line: Sun Day Red golf shoes. We’ll explore the available models, their performance technology, where to buy them, and what they signify for the future of golf apparel.
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What is Sunday Red in Golf?
Sun Day Red is more than a brand; it’s a manifestation of Tiger Woods’ legacy and meticulous approach to performance. Following his split from Nike, Woods partnered with TaylorMade to launch this “active premium lifestyle brand,” named for the iconic final-round color he has worn for over 27 years on the advice of his mother.
The brand is designed as a standalone entity with its own headquarters and design team, focused on creating premium apparel and footwear that embodies a “love of playing and competing”. While it leverages TaylorMade’s infrastructure, the brand operates independently, with Woods deeply involved in every stitch and fit. The iconic logo—a stretched tiger with 15 stripes—directly references Woods’ 15 major championship victories.
Available Sun Day Red Golf Shoe Models
Sun Day Red has introduced two distinct golf shoe models, each catering to different performance needs and styles.
The Pioneer Cypress: The Foundational Spiked Shoe
The Pioneer Cypress was the first shoe launched by Sun Day Red, embodying the classic performance attributes Woods has always demanded. It features a structured design and a spiked outsole to provide the aggressive traction essential for powerful, stable swings in all conditions. This model is what you’d expect for serious, competitive play.
The Presidio: The New Spikeless Innovation
Debuted by Woods himself in early 2026, the Presidio represents the brand’s innovation in comfort and versatility. As a spikeless shoe, it is designed for the course and beyond. Its standout technology is the Torsional Traction Plate, a stiff plate that runs from the toe to the heel to prevent rolling and twisting during the swing. Paired with a Lateral Stability Brace and an external heel counter, it aims to provide a unique feeling of being connected to the ground, allowing golfers to harness more power.
Sun Day Red Golf Shoes: Price, Sizing, and Fit
- Price Point: Sun Day Red is positioned in the premium segment of the market. Golf shoes from the brand start at $160 and can exceed that price for advanced models. This places them competitively alongside other high-end performance footwear.
- Sizing and Fit Philosophy: A core tenet of Sun Day Red is Woods’ direct involvement in product design, with an obsession over “every stitch, every fit”. The brand promises to be “anchored to putting the athlete first”. While specific sizing guides (like whether they run true to size) are best found on the official website at the time of purchase, the design philosophy indicates a focus on precision and performance-oriented fit informed by Woods’ own exacting standards.
Where to Buy Sunday Red Golf Shoes
Sun Day Red initially launched as an online-only brand in the United States and Canada. Due to rapid growth and exceeding revenue expectations, the brand has since expanded its distribution.
- Primary Source: The official source is the Sun Day Red website (
sundayred.com), which ships to multiple regions, including the UK. - Retail Expansion: As of 2025, the brand began selling in select retail locations, including private golf clubs and premium resorts. This indicates a strategic move into high-end, specialized retail environments.
- UK Availability: The brand’s website has a dedicated UK section (
sundayred.com/footwear/), confirming direct availability for British customers. Retail availability in UK pro shops may follow the brand’s selective expansion model.
Brand Ambassadors: Do Any Golfers Wear Sun Day Red?
Yes. While Tiger Woods is the undisputed face and inspiration for the brand, Sun Day Red has begun building a team of ambassadors.
- Tiger Woods: He wears Sun Day Red apparel and footwear at PGA Tour events, major championships, and during TGL matches. His switch to the Presidio spikeless shoe at a TGL event was a significant product reveal.
- Karl Vilips: In February 2025, Sun Day Red signed Karl Vilips, a PGA Tour winner, as its first ambassador besides Woods. This signaled the brand’s intent to grow its professional presence.
- Future Signings: The brand’s leadership has publicly stated they are “absolutely working with more tour players” and are excited about finding a female athlete to represent the brand, especially with a women’s apparel line launching in 2026. They plan to be “methodical” in selecting players who model the brand’s values and performance standards.
Ownership and Relationship with TaylorMade
Is Sun Day Red owned by Tiger? Sun Day Red is structured as a “wholly owned subsidiary of TaylorMade”. However, it is critical to understand the nature of the partnership. Tiger Woods is described as having an equity stake in the brand, and David Abeles, CEO of TaylorMade, has called it a “full-blown unequivocal partnership” where the brand stands alone with its own identity.
While TaylorMade is the corporate parent, Sun Day Red operates with its own headquarters, designers, and staff. Nearly every strategic and product decision is made “in consultation directly” with Tiger Woods, whose eye for detail actively guides the brand.
In-Depth Q&A: Your Sun Day Red Questions Answered
1. What is the meaning behind the Sun Day Red name and logo?
The name comes from Tiger Woods’ iconic tradition of wearing red on Sundays during tournaments, a practice inspired by his mother who told him red was his power color. The logo is a stylized tiger with 15 stripes, each representing one of Woods’ 15 major championship victories.
2. Are Sunday Red shoes good for wide feet?
While the search results don’t specify width options, the brand’s stated obsession with fit and Woods’ personal involvement suggests a focus on performance-oriented design. Checking the official website for specific fit notes or width availability at the time of purchase is recommended.
3. How do the Presidio shoes perform on wet grass?
The Presidio is a spikeless shoe. While its Torsional Traction Plate is designed for stability, spikeless shoes generally offer slightly less aggressive traction in very wet or soft conditions compared to traditional spiked shoes like the Pioneer Cypress. They are ideal for firm conditions and casual play.
4. Will Tiger Woods wear Sun Day Red shoes in PGA Tour tournaments?
It is expected that he will. However, for competition, he is more likely to wear a spiked model like the Pioneer Cypress for maximum traction. He wore the spikeless Presidio at a TGL match, which is a different, indoor environment.
5. Does Sunday Red offer a waterproof guarantee?
Premium golf shoes typically feature waterproof warranties (often 1-2 years). While the search results don’t explicitly state the guarantee for Sun Day Red, as a premium brand, this is a standard expectation. Product details on the official site should confirm this.
6. Are there any sales or discounts on Sun Day Red shoes?
As a new, premium, and high-demand brand, widespread sales are unlikely in the near term. The best chance for a promotion would be through the brand’s official newsletter or selected retail partner events.
7. How do I clean and care for my Sun Day Red golf shoes?
Follow the care instructions provided with the shoes. Generally, for premium footwear: wipe clean with a damp cloth after use, remove dirt from soles, and allow them to air dry naturally away from direct heat.
8. Is Sun Day Red only a golf brand?
No. It is launched as an “active premium lifestyle brand”. While it started with golf apparel and footwear, the long-term goal is to create clothing that extends beyond the golf course and includes lifestyle footwear.
9. What makes Sunday Red shoes different from other premium brands?
The key differentiator is the direct and detailed influence of Tiger Woods. The brand claims to integrate his lifetime of experience and “secrets” about apparel and footwear construction that he developed to play better.
10. Does Sun Day Red plan to make more shoe models?
Given the successful launch of two distinct models (Pioneer and Presidio) and the brand’s rapid growth, it is highly likely that more models, including potential specialized designs for different conditions or styles, will be developed in the future.
Conclusion
Sunday Red golf shoes represent more than just new footwear; they are the first steps of a major new brand built on the legacy of golf’s greatest modern icon. With the spiked Pioneer Cypress for tradition and performance, and the innovative spikeless Presidio for versatility, the brand caters to serious players and style-conscious golfers alike.
Driven by Tiger Woods’ unparalleled expertise and a successful partnership with TaylorMade, Sun Day Red has quickly transitioned from an intriguing launch to a brand exceeding expectations. For golfers, wearing Sun Day Red is not just about quality equipment; it’s an connection to the meticulous pursuit of excellence that has defined a legendary career. As the brand continues to expand its retail presence and ambassador team, its position in the premium golf market is poised to solidify, offering a powerful new choice for those who value performance, heritage, and style.
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